Customer loyalty and marketeers
I haven’t got a nectar card, it’s not that I don’t like them, or want to shun the whole loyalty bandwagon it’s just that when I did have one they gave all my points to my ex-wife and wouldn’t give them back to me. Once they do I will get another card.
We at Freedom have decided to do a kind of loyalty scheme for our installers, it’s called Super 6. Why super 6? Well that’s easy, the installers offer the best or super service to their clients and 6 is 5 higher than 1 or d1.
So I asked my marketing guru to come up with a logo and a uniform to wear when out and about. Freedom Hp has a company policy of not wearing ties so no matching grey suit and tie here.
This is what they came up with (see pic right).
Brilliant first off the cape might get caught in a moving fan blade causing a health and safety nightmare and secondly green shows up the dirt terribly, to add insult to injury they put it on my Facebook page.
Marketeers hey who would have em?
Graham Hendra is a heat pump consultant
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