Asda Walmart
- Impressive sales growth has been resumed after a patchy few years.
- Strong non-food ranges.
- Leading retailer of childrenswear in the UK.
- Well perceived in value terms.
- Ranks consistently highly in terms of employee satisfaction.
- Multi-format approach (particularly with respect to the promising Asda Living chain) should enable broader consumer appeal and strong growth opportunities.
- Backed up by Wal-Mart`s buying and supply chain expertise.
- Has been a credible and innovative pioneer of commercially prudent pioneer of sustainability, while other retailers have engaged in expensive tokenism and showboating.
- Dominant clothing brand.
Source: Planet Retail
Asda Environmental Strategy
Asda has been a keen protagonist in the move towards sustainability in the UK grocery market. The company has set itself a target of being the ‘greenest’ of the major UK grocery retailers, noting that a number of the initiatives that it is pursuing will help to reduce costs, therefore making commercial, as well as environmental, sense.
Asda 2010 Forecast
Asda has committed to creating 6,000 new jobs in 2010 as part of a recruitment programme to accommodate ten new store openings and ten store extensions.
