Asda signals intent to rebrand Netto Stores
Asda has submitted planning applications to convert several Netto stores ahead of approval from the Office of Fair Trading (OFT) on the deal.
Applications on stores including Wyke and Canterbury, both in Bradford, have been submitted detailing a change in signage from ‘Netto’ to ‘Asda Supermarket’. The applications seen by Retail Week detail the external rebranding of the stores.
An Asda spokeswoman would not confirm whether the smaller stores would trade under the ‘Asda Supermarket’ or just ‘Asda’ fascia.
The move comes ahead of approval from the OFT, which is expected possibly towards the end of September. It signals that Asda is confident of the deal being waved through although at least 30 disposals are expected. For full story CLICK HERE
Share
Have your say
You must sign in to make a comment.