What about that Olympics eh? Firstly, can we all agree it’s time to lift the ban on marketing one’s involvement in the Olympics?
For the building services industry, this is an opportunity missed to highlight involvement in spectacular buildings and innovation. The Energy Centres, let’s not forget, are a major demonstration of cooling with ammonia.
Being able only to emphasise achievements months after the fact does not help anybody, and the valid shouting about smaller companies’ efforts has been drowned out by the megaphone marketing of corporate sponsors. Secondly, development – at the appropriate rate of people, technology, funding and facilities – has been crucial for Team GB’s success.
Can you spot the slightly stretched analogy for the cooling industry? This industry has to be able to keep on developing cutting-edge, low-carbon technology to meet the needs of customers and planet alike.
The Cooling Awards (see p30) have amply demonstrated that there is the capability within the industry. However, sustaining technological development surely depends on those elements of appropriate funding, using the best expertise (which may come from outside of cooling) and evolving the technology we have got, rather than reinventing the wheel.
But, as you will read on p20 and p22, some who have been involved in getting the technology to this point believe they should not have to dance to the tune that outside agencies like the EIA dictate, but instead develop at a pace appropriate to the industry and its own resources.
It is why we wanted to give the whole issue a thorough airing with our Cooling Awards Technology Forum on 7 September, in the belief that those who have made the shortlist are ideally placed to share experiences of both the challenges and opportunities. And I am sure it will be a topic of conversation at the Cooling Awards itself on 26 September. See you there.