So, how was your Jubilee weekend? A number of people in the industry have answered “nightmare”.
And they weren’t talking about the Jubilee Concert. (You know something is dull when the musical highlight is Rolf Harris singing Two Little Boys.)
Many found that doubling the bank holiday played havoc with the nation’s business schedules. We felt the impact too, because when the call to wave flags and be pleasant to neighbours intervened, many of you were in the midst of your entries for the Cooling Industry Awards. So apologies to those of you who were forced to combine carbon-cutting with your cupcakes.
But the result is that at the time of writing, the Cooling Awards 2012 is on course for record entries. This is all the more remarkable given the fact that this industry is still having to come up with its innovations in a market where margins are tighter than a beach volleyball kit.
The challenge is to spread this message from the pioneers down to the rest of the industry. One eminent environmental expert recently told me he was shocked at the “aggressively anti-environmental” views being advanced by some in cooling.
I should stress that this fellow wasn’t one of those green dreamers; he was very much part of the commercial industry. His point was that we are in a period of massive disruptive change, largely relating to energy, which is changing the rules on carbon – and that the industry needs to embrace the opportunities, not fight the change.
By exercising a bit more “green sky thinking”, he said, the cooling industry could introduce real carbon-cutting solutions to a world where the Green Deal and the Energy Efficiency Directive are gathering pace – and amidst soaring energy costs, this will benefit the bottom line too.
With the 2012 Awards entries we clearly have a great resource of innovation with which to start. More next month.
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