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Carpe Diem

Continuing my theme of seizing the opportunity to promote your business, I will offer you another handy moto: there is always no better time than ‘now’. Remember that the time ‘when things calm down’ never comes either. The opportunities and the circumstances change, but the timing never does – the time is now.

The summer is over, and despite some soggy days in August, it has been a long, warm and good one for the industry. However, hot weather is the icing on the cake, whereas building, construction and refurbishment is the bread and butter.

There are all sorts of economic indicators that economists use to say that we have come out of recession.

However, the reality for most people is that it is not really finished until their pockets have more money in them and they can see the signs of prosperity.

As I travel around, I am beginning to see a lot more of these signs.

There are major building sites that were largely abandoned a few years ago which are now coming back to life with a real sense of urgency, luxury apartment complexes are being completed as quickly as possible and dormant commercial estates are coming back to life.

This is not just anecdotal; the most recent figures back up my observations. The latest national statistics on housebuilding in England show that, while there are always ups and downs, housing starts to June 2014 were up by 22 per cent compared with the year before.

Figures on commercial building are more difficult to isolate, but from what we are seeing on our order books, this sector too is thriving. This is supported by very good results from key sectors such as hotels.

The work is out there – if you are not getting it, someone else is.

In the case of air conditioning, this may be a traditional heating engineer. Developers are like the rest of us.

They do their best to keep up with technology, some more successful than others, but they don’t completely research all the relevant options before planning each project. Generally, they plan new projects the way they have always done, with a few tweaks each time.

The only real way that builders are going to be convinced of the benefits of systems that can heat and cool at the same time, but can cost less to install than a gas heating system; or heat recovery units that ensure heat is not lost through windows, while maintaining low CO2 levels; or the possibilities offered by air to water heat pumps, is if they are told by those of us who know. And told constantly.

The best time to do it, as I am sure you will have gathered, is now.

Julian Brunnock is sales and marketing director of Clivet UK

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