All posts by Julian Brunnock
There are only three certainties about the next general election: firstly, it will be on 7 May; secondly, it will be a completely different prospect to the last one in 2010; and thirdly, and most importantly for our industry, no one has any idea what the outcome will be.
One of the drawbacks of writing a column for more than a year is that you get to be held to account for your predictions. Luckily, my prediction for cooling sector growth, based on increased activity in the construction sector, came true.
Continuing my theme of seizing the opportunity to promote your business, I will offer you another handy moto: there is always no better time than ‘now’. Remember that the time ‘when things calm down’ never comes either. The opportunities and the circumstances change, but the timing never does – the time is now.
When your children come up to you and ask for a pair of pliers or a piece of string, experience has probably taught you to not just give them what they want but ask what they want it for, to ensure they do not damage themselves, siblings or your property. When you go and look at what they are doing, it usually turns out they need a completely different tool. You knew this, due to your greater knowledge and experience.
Ironically – and annoyingly – the best time to promote your business is when you’re too busy to do it.
We’re all used to recycling at home these days. Putting the right material into the right bins – it’s a fairly simple process. But as we all know, recycling old air conditioning equipment is a lot more complicated. Gone are the days when you could just chuck the old stuff in a skip and forget about it. These days there are numerous regulations to comply with and the metal components have a considerable scrap value.
But as we all know, recycling old air conditioning equipment is a lot more complicated. Gone are the days when you could just chuck the old stuff in a skip and forget about it. These days there are numerous regulations to comply with and the metal components have a considerable scrap value.
You can’t open a trade magazine or an industry website without seeing dire warnings about what will happen at the end of this year when the refrigerant is no more. In my view, this offers a serious marketing opportunity to all manufacturers.
As this is traditionally the time for New Year’s resolutions, it set me thinking about what resolutions we should all make to ensure the coming year is commercially successful. The first thing I thought of was “less time on the golf course”, but then I thought, no, let’s go for something achievable. So here goes.
For example, you give house buyers help to find a deposit, which means more first-time buyers can afford to purchase a house. This in turn puts more money in the market, which pushes up house prices and means fewer first time buyers can afford them.
In the end, we had more than our recent quota of hot and warm days, and it went on as long as we are entitled to expect.
As I am writing this we are still in the middle of a heat wave. But the way the British weather has been going recently, you could be reading this while stuck in a snowdrift.
The extension of the RHI, which commercial customers have been enjoying since November 2011, will mean householders and landlords receive a tariff-based subsidy.
At the time of writing, we are being hit by a number of less-than-encouraging statistics.
I joined Fujitsu just as the great industry-wide distributor cull was coming to an end, with most manufacturers taking the view that they could compete with each other best if they took the distributors’ share of the profit margin out of the equation entirely. Some did this by buying up their former distributors and some by setting up their own direct sales arm.
One such deadline is heading towards us at a rate of knots; the end of R22 refrigerant on January 1, 2015. From that date, if R22 equipment needs recharging, there will be no R22 available – not even recycled product.
Julian Brunnock cuts through the spin to consider the impact of the heat pump out in the field – and why the public is not yet on board
January is traditionally a time for looking back and looking ahead to the coming year.