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Some things change, some stay the same

Andrew Gaved

As the cooling and heating industries continue 
to integrate, so must we adapt to this changing environment, says Andrew Gaved

As the cooling and heating industries continue 
to integrate, so must we adapt to this changing environment, says Andrew Gaved

Looking back over my leader columns through the years, one of the common themes is adapting to change. Invariably driven by the likes of F-Gas, I often seem to be exhorting you readers to embrace the new developments.

I am very aware about practising what I preach, because the principle of adapting to change applies equally to trade publications such as this one. As everyone does more activity online, so magazines like RAC are putting more stuff on their websites and making them smartphone friendly. Indeed, a number of you have told me that life is so hectic that our weekly email newsletters have become the main read.

But we also know that many of you still want a physical magazine to get your hands on. So I am very pleased to tell you that – whatever rumours you may have heard – RAC is committed to remaining as a magazine, with no plans to go online-only.

But we are going to do things somewhat differently, because we need to adapt to the changing needs of readers, advertisers and the changing industry climate.

One of the key themes that we have heard regularly from end-users is that the cooling and the heating sectors need to find ways to work more closely together. Indeed, no lesser body than the European Commission has underlined this, with the publication of its first-ever integrated heating and cooling strategy.

So we are going to put this integration into practice, by bringing the two magazines leading the heating and cooling industries together under the same roof and joining forces with our sister publication H&V News.

From next month, RAC will be a separate ‘magazine within a magazine’ within H&V News. As far as the RAC reader is concerned, you will still get the same combination of news, features and analysis you have been used to, but at the same time you will be able to read about the parallel developments in policy and technology in the heating sector.

RAC will continue to maintain its dedicated website at racplus.com, with regular news and a weekly newsletter sent to users around the world. The website will continue to evolve, with more exciting developments to be announced shortly.

Naturally, we will continue to run the events for which we have built a reputation in the industry – you will see the advert for our F-Gas Question Time on 19 May and, of course, the Cooling Industry Awards (p30), which is currently open for entries (have you entered? See p18-19).

In fact, the only real change is that all readers will now receive a much bigger magazine through their letterbox. At the same time, the combined circulation will also allow advertisers to reach a much bigger audience.

For those who prefer to receive RAC in a digital format, or who only want to read about cooling matters, the digital issue of RAC will be made available with the weekly email newsletter (you just need to register at racplus.com).

The final change is that the quarterly RAC Engineer will be absorbed into RAC, with pages for engineers in each issue – now everyone from the site to the boardroom can benefit from the latest cooling information.


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