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This is my moment

Andrew Gaved takes up the sticks to bang the drum for entries to the Cooling Industry Awards one last time

July marks a significant point in the build-up to the Cooling Industry Awards.

For front of house, the work of organising the glitziest night in the rac calendar is really gaining momentum.

For the editorial team, it marks the final push for entries. I tend to go into a particular frenzy at this time, as it is when my events colleagues and I review the standout products, services, developments and performances of the year in a bid to see which of the potential contenders has entered. The frenzy comes after the review process when we find out that of the worthy winners we could think of, only about a fifth have actually entered.

So begins the task of us trying to persuade you all to think seriously about entering. My main role is to bang the drum here as hard as I can in a bid to overcome the twin evils that prevent many a nomination – diffidence and modesty.

The former is often a result of time pressure and a feeling that the entry process is somehow complicated.

That is easily answered. It’s not. And this year, you can do it all online, so it is even simpler than before. You just have to say what is good and green about the project, product or service you are entering. If you have paid someone in marketing to promote it already, most of the hard work is already done.

Looking down the categories, there are three things worth noting:

  • If you have worked closely with a client that you believe could win one of the end-user categories, don’t assume that they will have thought of entering themselves, they may need your assistance.
  • The two themed Environmental Pioneer awards are open to individuals or companies and is a good place to celebrate the environmental impact of wholesalers, distributors and consultants – not only suppliers.
  • Please think about nominating colleagues for the Individual Pioneer award, as they rarely do it themselves.

When thinking about the environmental element of your entry, carbon reduction is the obvious starting point, but also consider energy efficiency, natural materials, waste management and even lower fuel bills.

For those of you beset by the very British ailment of modesty, or not thinking your project or product is worth making a fuss about, let me share something.

I have had occasion to sit in a number of media awards events – a couple where my team was nominated and others where our bosses had not taken the trouble to put the entry in (grr). You can guess which was the most exciting. At one recently, we sat there in the audience like children waiting in line for Santa Claus – did we dare to hope that this would be our night? Would this be our perfect moment, as Tiffany from Eastenders once sang?

As it happened, we didn’t win, but I would certainly rather have that experience than the slightly frustrated, slightly detached other one, where we knew we couldn’t win as we weren’t entered. Every time.

So take a last look at the entry section on www.coolingindustryawards.com and ask yourself whether this could be your moment.

Andrew Gaved
RAC magazine