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Time to evolve

A new logo for F-Gas Works suggest the potential global benefit has been proposed

All campaigns have to evolve to take account of the reactions of the target audience and sometimes to accommodate subtle changes. As many will know, with F-Gas Works we have had to spend some time clarifying what it represents – and what it doesn’t.

The goals are now clearer – raising standards of engineering; proactively seeking to stop leaks; demonstrating the benefits of HFCs; seeking to show the impact on impacts on energy efficiency; and emphasising that F-Gas Works wants the right to use HFCs goes alongside alternatives not in place of them.

But in order to prepare for the next phase – engaging with policy makers and other influencers – we are proposing a subtle change. Some supporters felt that the initial F-Gas Works logo was too focused on the refrigerant, which could have a negative reaction from ‘outsiders’ when we could be demonstrating the environmental benefit.

So a new logo suggesting the potential global benefit has been proposed. I am happy to endorse the new logo, since I certainly don’t want anything to deflect people from the positive message of the campaign.

Get the latest developments online at www.racplus/fgas works