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Transatlantic Green Platform

I’m in La Baule for the Transatlantic Green Platform, held in conjunction with the World Investment Conference at the Atlantia Convention Center.

It aims to foster transatlantic cooperation for clean technologies and green energies, putting on the stage the most innovative US and European Clean-Tech and Green-Tech companies for emerging new technologies and linking them up with venture capitals and technology users.

I’m here to present my development and expansion plans for Earthcare Products, and I find myself up against stiff competition:

A Swedish company, ClimateWell provides solar powered air conditioning based on patented triple-state absorption technology with a unique capability to store thermal energy, thus solving the obvious drawback with solar – it doesn’t work at night. They didn’t explain why the Swedes need air conditioning at night – perhaps their films make them too hot under the collar?

My favourite was Cool Energy, with a solar thermal system that uses a Stirling engine for electricity generation. Despite previous false dawns, I’ve always been a fan of the Stirling cycle and the apparent ability to turn relatively low grade solar thermal heat into high value electricity sounds great.

But the scariest two were the German based company Solarion, and US based Solexant. Both are developing low cost thin film solar PV (photo-voltaic) modules on flexible substrates. By 2010 PV roofs and facades could become a mass market reality, generating low cost electricity at the point of use. Both presenters missed the point that I found scary – the same technology can of course be applied to thermoelectric Peltier Cooling – so we could see solid state chilled ceilings electrically coupled to the roof or façade on the market by 2010.

Talk about disruptive technology – who’s going to need building services as we know them if this takes off?