Eaton-Williams has struck a deal to market its data centre cooling solutions across the Middle East following a distribution agreement with Saudi based Alessa Industries.
The agreement was signed at The Big 5, the Middle East’s focal building and construction show in Dubai and enables Alessa to supply a whole range of cooling products including ServerCool server cabinets, rear door heat exchangers (RDHX), CDUs, heavy duty computer room floor grilles as well as a comprehensive range of close control air handling units.
The data centre market in Saudi Arabia is estimated to be worth some SR400 million with opportunities in the health, education and financial sectors.
Dimitri Rocchiccioli, Head of Datacom Sales at Eaton-Williams, says: “The six states (Qatar, Saudi Arabia, Oman, Bahrain, Kuwait and UAE) in the Gulf Corporation Council (GCC) are highly motivated and are keen to enter into partnerships to facilitate the transfer of technologies from the Europe and the US.”
“The growth of data centres will drive the demand for heat management strategies and data centre cooling solutions. By having a presence in the GCC, Eaton-Williams will be able to take advantage of the strong economy and the business opportunities.”
Alessa is already a partner with US-based Huntair. Both Huntair and Eaton-Williams are part of the CES Group. Huntair has a strong presence in Saudi Arabia where it has been selling FanWall Technology, the latest approach to air handler design that replaces a traditional single fan with an array of small diameter fans, offering improved energy efficiency, reduced maintenance costs, built-in redundancy and cost savings. Huntair has sales in excess of $90 million in the region to date.