Discount retailer Lidl is ramping up its UK chilled display capacity in 600 stores nationwide over the next year, as part of a £66 million investment in its fresh meat and poultry range.
The retailer has promised ‘brand new refrigeration cabinets in each of its UK stores in order to accommodate the expansion.’ Lidl said it will increase the fresh meat and poultry sales floor area increase by 50 per cent on its current space.
This latest expansion is designed to respond to increasing customer demand after Lidl saw sales of the fresh listed range increase by 30 per cent from 2012 to 2013.
Lidl will be simultaneously trialling 4 fresh fish lines in selected UK stores with a view to rolling them out nationwide should customer feedback prove positive.
Lidl has employed designated ‘Freshness Managers’ across its eight Regional Distribution Centres to constantly monitor the quality of the fresh deliveries coming in.