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A third of construction marketers confident sales set to rise

A third of construction companies are expecting an increase in sales in the second half of 2009.

The September state of the industry survey from the Chartered Institute of Marketing Construction Interest Group shows 34 per cent are confident sales will improve.

There was also a 14 per cent reduction in the number of companies saying that their core markets will shrink next over the next six months.

However, the survey of 100 senior construction marketers also reveals that sales figures in Q2 2009 hit their lowest levels since the survey began in Q1 2008.

Just 17 per cent of companies improved their sales in 2009 Q2, compared with the same period in 2008.

Overall, the survey indicates that sales figures are unlikely to get any worse than those recorded in the first six months of 2009.

But the outlook points to static or weak sales growth for the remainder of 2009 and early 2010.

The survey was carried out by construction market research specialists Leading Edge in association with CIMCIG.

Leading Edge senior manager Nick Hollaway said: “Whilst sales figures are very depressed for most companies, this is the first survey in over 18 months that has given some indication that the worst may now be over.

“Marketers are now focusing on which markets and customers will hold the most profitable opportunities for them and then working out how to improve sales figures on a reduced budget in 2010.”