The Leeds-based cooling solutions company Airedale International Air Conditioning has launched its new website www.airedale.com
Airedale says the new website has been designed to provide customers and international business partners with a wider range of tools and resources as a basis for more informed product selection.
The site includes an innovative ‘product configurator’ tool allowing customers to select and compare up to three models at a time. The results are displayed in a table which can then be printed out for reference.
Product pages have also been redesigned, making it easier to access sales and technical product information, images and video.
Other improvements include simplified navigation and search tools, full compatibility with the latest generation of mobile devices, and integration with Airedale’s social media channels on Twitter, LinkedIn and YouTube which it says are becoming increasingly popular.
Registered customers and international business partners will also be able to access subscriber-only content.
Commercial Director, Mark Viner said: “Airedale has always been a dynamic business and we believe that the new site, with its fully interactive design, provides us with another very valuable tool in our kit which will help us support our customers and business partners more effectively.”