Refrigeration giant renames its Lodam subsidiary to reflext importance of intelligent controls to its compressors
The Danish Bitzer subsidiary Lodam Electronics has been integrated into the Bitzer umbrella brand as of 4 June and its name has been changed to Bitzer Electronics. The refrigeration giant says this step anchors the electronics expertise at Bitzer more firmly and strengthens its market position for the long term.
Bitzer acquired Lodam in 2007 and over the years, the development, production, purchasing and quality of Bitzer and Lodam have grown together, the manufacturer says. With modern requirements for energy efficiency and reliability requiring intelligent electronics, the motor protection devices, IQ modules and frequency inverters from Lodam are a central part of all Bitzer compressors.
Following the name change, Lodam will be able to assume an even stronger position with customers, potential customers and as an employer, and Bitzer can expand its innovation leadership in the refrigeration, air conditioning and heat pump industry, the firm says.
Gianni Parlanti, Chief Sales and Marketing Officer said: ”With the renaming of Lodam, we’re showing our customers worldwide that all our components come from a single source and are an excellent match with each other. Bitzer is not only a supplier of compressors, but of intelligent ones, and we develop many of these intelligent ideas for compressors together with our Danish subsidiary.”
Apart from the name change, there will be no other structural changes for the Bitzer employees at the Sonderborg site. Lodam, based in Sonderborg, Denmark, was founded in October 1968 and has been part of the Bitzer Group since 2007. At that time, Lodam Electronics had 23 employees, and has now grown to over 110. The Danish specialist develops electronic control systems designed for OEMs in RACHP.
The Bitzer Group said it is further expanding its activities in the electronics arena– most recently by forming a joint venture with automation expert Wurm.