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Can you be funny about economics? Cooling Awards host Simon Evans thinks so

Cooling 13 host Simon Evans is presenting a series on Radio 4 tonight (Thursday) at 6.30 with the promise of making the subject of business and economics funny

How do you make economics funny? How do you put the comedy in commodity? Host of the 2013 Cooling Awards Simon Evans believes he has the answer in a new series on Radio 4. “Rather than being cowed by an apparently complicated and overwhelming system, Simon jumps right in” says the BBC website. “He takes as his focus four commodities which are so intrinsic to our lives they have an almost elemental significance - land, gold, oil and grain. Yet, despite the fact we encounter them everywhere we look, very few people have been able to build a fortune on them. All that’s about to change as Simon enlists help from the experts and looks to bring us to a closer understanding of how global economic forces have a far-reaching and often surprising impact on our lives.”

In the first episode, Simon looks at Land. How did it come to be traded, why we think bricks and mortar are a safe investment and
who really owns the land we buy?

If he is amusing on this subject as he was at the Cooling Awards about say, women on hen nights, or the drivers of ‘Obesicles’, it is set to be a good listen. For those still working at 6.30 - and if I know this industry, that will be many of you - it will be available on the IPlayer.

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