Plimsoll’s latest 2014 market report suggests Air Conditioning firms may well be putting security ahead of growth.
The report also found that just under half of all firms are increasing sales, whereas half are improving profits.
Bucking this trend, however, is a band of 44 firms who are delivering growth rates of up to 8%, their market share jumping from 4% to 9% in just two years.
Plimsoll’s findings concluded
• 44 firms have seen their sales increase by over 8%
• These 44 firms now sell on average £11 million per year up from £9 million two years ago
• Of the 1000 firms analysed, the average sales increase is only 2.5%
• However, only 476 companies have increased their sales
David Pattison, Plimsoll’s senior analyst, said: “It really is essential that businesses look for areas of growth in the market and see how they can keep up with the leaders.
These 44 trail-blazing firms are heading-up the new direction of the market and the other companies must take notice of those 44 companies. With salaries up and gross margins down, it’s clear as costs grow then sales need to increase to pay for it.”