Cool Science has laid out its manifesto in the run-up to the Big Bang UK Young Scientist and Engineers Fair (NEC Birmingham 11 to 14 March).
Youth engagement initiative Cool Science, designed to promote the RACHP industry to the next generation, has laid out its manifesto in the run-up to the Big Bang UK Young Scientist and Engineers Fair (NEC Birmingham 11 to 14 March).
Key to the objectives is the need to engage and enlighten potential industry candidates, from an early age through to adulthood.
Chris Vallis of AB Group, who developed the Cool Science initiative to raise awareness of the cooling industry to young people as a career choice, said: “Having had a lot of interest and questions regarding the initiative, we’ve now formally defined what we want to achieve – while it started as simple idea, it’s good to solidify the vision to have a consistent message.”
“While the subject of recruitment and skills shortages have been previously brought up at industry events such as RAC Question Time, because of the target audience it’s important we boil it down into a simpler message, to appeal to younger minds who need their imaginations sparked. This could be anything from eight years upwards, depending on the audience.”
According to Mr Vallis, the four main definitions below focus on defined stages of a young person’s development, and therefore the message has to be tailored to appeal.
- Improve awareness and understanding through education in a fun and engaging way;
- Demonstrate a practical and important use for STEM skills and qualifications;
- Sparking interest to attract young people to explore a career in cooling;
- Inspiring innovation from different backgrounds through widening participation and outreach.
“It’s all about engaging the specific group, moving away from a technical angle of promotion. For example, we need to get across the message that there’s a real-world application to the subjects young people are learning while in education, in their language, so they actually have relevance.
“Then you have a slightly older age group, who will be deciding what subjects to take in terms of academic qualifications, so we need to relate these choices in the classroom to cooling in the wider world.
Show them the whole of the cold chain, from farm to fork, and also make them aware of the broader possibilities, the options available in the likes of data centre cooling, for example.”
Cool Science is also putting significant emphasis on human interaction, with the addition of various hands-on figures to speak to attendees at the fair.
Mr Vallis said: “We want young people to come away from this event with at least a new or different view of the cooling industry, planting a seed that hopefully develops further.”