Unsupported browser

For a better experience please update your browser to its latest version.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Danfoss expands retail offering with Dutch software acquisition

Danfoss acquires Dutch software company Advitronic Engineering B.V. to step up Internet of Things and connectivity in the food retail industry.

In a statement Danfoss said: “Bringing the two companies together will benefit the customers in terms of lower operational cost and improvedenergy efficiency.

“For Danfoss, the acquisition is a step up in solutions related to Internet of Things and Connectivity in the food retail industry.

“Acquiring Advitronic Engineering is an investment for Danfoss and part of a strategic focus to strengthen the food retail services portfolio to the benefit of our customers and partners.

Access to all relevant data at the retailers is critical to sell monitoring and controlling services, and Advitronic Engineering has developed products that enable connectivity between different control systems.

“Joining forces with Advitronic Engineering is an investment in capabilities related to Connectivity and Internet of Things, and this investment will strengthen our business and position within the food retail industry worldwide.

The investment will provide us with an opportunity to position ourselves as a solution-oriented and innovative partner in smart store solutions and will further improve Danfoss’ enterprise management systems.

Advitronic Engineering has developed products that enable capturing data from different products and control systems in supermarkets.

By offering better enterprise management systems across all stores of a food retailer, Danfoss can add a lot of value to our customers,” Henrik Schurmann, Vice President, Food Retail, Danfoss Cooling, comments.

According to Pim Melisse, General Manager of Advitronic Engineering, “the growing interest among customers keen to take control of their own system performance has turned into a business. Together, Danfoss and Advitronic Engineering is a great match to lower operational cost and improve energy efficiency.

Our partnership is a great win for the food retail industry and our customers.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions.

Links may be included in your comments but HTML is not permitted.