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Fan company ABB launches ‘Authorised Value Provider’ programme

ABB has amalgamated its UK variable-speed drives and electric motors networks into a single brand identity, to create what it claims is the UK’s largest technical channel network for drives and motors.

The former ABB Drives Alliance and ABB Motor Service Partner networks are now part of the, a global initiative that over time will encompass more third party companies selling other products from the ABB portfolio.

ABB says that the Authorised Value Provider network raises the bar in sales, support and services for drives and motors across the UK, providing technical expertise, product and service availability all under one recognisable, local branch structure.

It extends across the entire life cycle of both products by providing services such as energy & productivity appraisals, installation, start-up and preventive maintenance.

“Industry is evolving at a fast pace and the demands of customers are changing quicker than ever,” says Neil Ritchie, Local Business Unit Manager for ABB’s drives and controls business. “The Authorised Value Provider programme marks the growth of the already successful ABB channel network into a bigger, better, stronger one; a network that is designed to meet the rapidly changing requirements of global business by providing consistent access to ABB products and services.”

ABB claims that greater customer demand for outsourcing, increased interest in packaged solutions, widening legislations, regulations and directives, expanding array of engineering tools, advanced product technology and a broader range of life cycle services have contributed to the need for a total solutions provider.

A logo symbolises the public face of the Authorised Value Provider network. Third party companies, authorised to display the logo, have signed an agreement with ABB to stock, distribute and provide local value-added support.

“The network is a new brand policy, streamlining the use of the ABB logo for our channels to market, creating value for them and for our customers. Wherever customers see the symbol, they have the confidence in the ABB brand that sets clear standards for quality and service,” says Ian Allan, Local Business Unit Manager for ABB’s low voltage electric motors. “For drives and motors this delivers an assurance that a local supplier is capable of providing the products and services competently, consistently and professionally.”

Companies joining the network need to have a viable business that has been involved with motor driven systems for several years. The company then needs to invest in dedicated internal engineers, sales personnel and service engineers; have suitable premises with a training facility and workshop; and agree stock levels and a joint business plan.

They then complete a series of rigorous training courses and exams and are given direct access to ABB engineers with expert knowledge in different areas. This training ensures that the high quality of technical support and product back-up, required by ABB customers, is consistent throughout Authorised Value Provider operations.

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