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Fujitsu re-branding returns to the past

From March 7 FG Eurofred will trade under its new name Fujitsu General Air Conditioning (UK) Limited.

Ian Carroll, sales and marketing director, said: “The new name gives us the opportunity to underline what’s important to our customers. Brand recognition backed by renowned Fujitsu quality.

“This decision removes any confusion about our name and reaffirms our commitment to the UK as it has become clear that not having the highly recognisable name ‘Fujitsu’ in our company title has not made the most of an extremely strong world-wide brand.

“We have so much to shout about this year which happens to coincide with the 30th anniversary of Fujitsu General starting its air conditioning business in the UK.”

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