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Hitachi expands European AC business

Hitachi has announced that it will establish a new company in Europe to incorporate all activities across the European market as of 1st April 2012.

This is to include air conditioning products, including sales, manufacture and service operations - the new company will be called “Hitachi Air Conditioning Europe SAS”.

Hitachi and Hitachi Appliances, Inc., which operates the air conditioning business in the Hitachi Group, will reorganise the air conditioning business in Europe to strengthen its operation base in this market. This is based on Hitachi’s global strategies and is aimed at furthering global growth for the company, which is focusing on its Social Innovation Business.

Previously, Hitachi’s air conditioning business operated as two separate entities in Europe with manufacturing based in Barcelona , and sales, marketing and other operations run from the central office in Velizy, Paris  with additional sales offices covering major European territories.

The new Hitachi Air Conditioning Europe company will comprise these different operations under one management and leadership team, providing a very stable platform from which to grow Hitachi’s market penetration and share across a wide spectrum of products.

Being able to adapt quickly to the needs and requirements of its partners and customers as well as to events, trends and market movements is a key driver behind the new organisation.

Kenichi Munakata, President of the newly formed Hitachi Air Conditioning Europe SAS, stated: “The creation of Hitachi’s new company in Europe is proof of the singular vision guiding our air conditioning business globally.”

“For Europe, it represents a considerable investment and highlights our commitment to the European market as a whole.”

“Whilst the operations will not change from a geographical standpoint, this unification of our businesses will deliver further benefits to ultimately leverage the economies of scale and scope that such a change will deliver.”

David Oldroyd, Vice President and Managing Director of Hitachi Air Conditioning Europe SAS, said: “Moving to the new business structure will bring great benefits not only for our own organisation, but especially for our partners, distributors and customers.”

Hitachi and Hitachi Appliances are conducting similar strategic reorganisations in its Indian and Chinese air conditioning business, pursuing a strategy of globalising its operation through localisation.

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