Air Conditioning manufacturer LG has unveiled a new strategy for the UK market, which the Korean giant promised would address historic problems with support of the brand
The firm has doubled the UK team of its air conditioning & energy solutions division, unveiled a new generation of its flagship Multi-V VRF and has introduced higher levels of customer support, including a five-year warranty for installations that meet qualifying terms.
It has also officially opened its Training Academy in Slough, offering free courses for installers, and is introducing sales of associated products.
LG Electronics UK boss Hyoung Lim said the launch was a sign of global commitment to the UK. “This is a strategic new business, selected at group level,” he said.
“We know that we have little awareness in the UK, and what awareness we had was bad, so we are determined to fix it. LG is now back in the UK and we want you customers to be open-minded.”
General manager Nick Ryman said that the LG’s strategy to double market share next year would involve related products to allow installers to offer a one-stop shop, including solar panels and a range of LED and plasma lighting. LG’s range of absorption chillers could be part of the offering on more complex projects.
He said: “We are aiming to offer a more holistic view of energy, which has been well received so far in our conversations with consultants and end-users.”
To underscore its support claims, LG has introduced a manufacturer-backed three-year or five-year warranty.
The contractor will need to have in place a structured, planned preventative maintenance programme for the five-year period.
The five-year warranty will be for LG-approved installers who have attended the company’s technical, installation and service training courses and installations must comply with F-Gas regulations.
Spares will also be covered under the new regime, with a guaranteed next-day service where required. Mr Ryman said: “You are not going to be left on site without a part.”
LG launched its third generation Multi-V VRF, featuring a patent high-pressure oil return (HiPOR) which sites the capillary tube for return oil inside the compressor, producing a 3 per cent better COP.
The 20 hp units can be joined for a maximum 80 hp capacity. Benefits for the owner include a split defrost cycle on the outdoor heat exchanger to minimise the loss of efficiency due to defrost, while benefits for the installer include the option to join the unit at the front, bottom, left or right.