Lidl has launched the first of a raft of new concept stores as it injects £1.5bn into revamping and expanding its UK estate.
According to Retail Week, the discounter will open its first ‘Lidl of the future’ store this morning in Rushden, Northamptonshire. The glass-fronted design will form the blueprint for all its future planning applications.
Lidl said the 15,300 sq ft store – which has wider aisles, longer checkouts, toilets and baby changing facilities – would bring the retailer “further in line with the expectations of the British consumer”.
The shop will use less energy through LED lighting and reduce carbon emissions by about 20%.
The new-look stores will cost more than £2m each to build. The project is planned to take place over the next three years as Lidl targets 281 shops in London alone.
A new 220,000 sq ft headquarters in Tolworth, west London, is in the pipeline after Lidl purchased a five-acre site from Kingston Council for £10m. More than 750 employees will make the move from the current HQ in Wimbledon towards the end of 2018.
Lidl UK board director of property and expansion Ingo Fischer said: “We are extremely excited about our brand new concept store, which represents the future of Lidl UK.