Bedfordshire based Manor Refrigerated Cabinets has rolled-out its new corporate identity as part of the company’s strategic growth plans.
The identity includes the launch of the refrigerated retail display cabinet company’s new website (www.manrefcab.co.uk).
The new corporate identity reflects the ongoing development and restructure of the company. The corporate colour scheme, consisting of a light and dark blue pairing, has now been rolled out to all elements of the company’s identity. The company logo features a stylised snowflake created from four capital M letters, in a striking bold font.
Manor Refrigerated Cabinet’s new website has been designed as a central communications hub for the business. With the website forming an integral part of the company’s marketing strategy, it too reflects the crisp corporate identity.
Constructed using responsive web design, the website automatically adjusts the site to the visitor’s browsing device to give the best possible viewing experience. The website showcases the most recent innovations in retail refrigeration cabinet solutions, offering quick and simple access to available products, videos, gallery images and the latest news.
The Customer Secure Area is a login protected section of the website which provides customers with detailed information such as product specifications and pricing.
Mike Tucker, managing director of the company concludes, “The creation of a new corporate identity for Manor Refrigerated Cabinets is a key part of the investment that has been made in the development of the business over the past year.
The new identity is fresh, bold and easily recognisable within the refrigeration industry. The launch of the website also highlights the expansion of the company; it not only offers visitors a chance to view our comprehensive range of cabinet solutions, but also to understand the importance of our green credentials and the research and development work we are involved in with our in-house test facility.”