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More heat pump claims fall foul of Advertising Standards

Danfoss Heat Pumps UK has been reprimanded by the Advertising Standards Authority (ASA) over misleading energy effieincy claims on its website

The action follows the recent ruling by the ASA against ACS Renewable Solutions on heat pump performance claims

It made a number of claims about the benefits of heat pump technology and compared it to conventional energy sources.

The complainant challenged whether the following claims were misleading and could be substantiated:

1. “considerable savings in energy bills compared to conventional systems”;

2. “for every 1 unit of electricity used, up to 4 units of heat are produced”;

3. “energy efficiency average 400 per cent across the year compared to boilers that are typically 70 - 95 per cent”;

4. “cost effective”

These where all upheld following investigation by the ASA.

The Authority said: “The ad must not appear again in its current form. We told Danfoss to ensure they held robust evidence to substantiate energy and savings claims in future.”

To read the full report CLICK HERE

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