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New Cooling for Retailers report shows end users there's more to AC than just picking a box

New digital report from RAC and Samsung aims to unpack all the different elements that retailers should take into account when specifying AC, from occupant productivity to aesthetics

RAC has partnered with electronics giant Samsung to produce a digital report that aims to unpack all the different elements an AC system can offer a retail end user.

The report, Cooling for Retailers, sets out to show retailers that specifying air conditioning is much more than a question of ’Which box shall I fit?” It is designed to help specifiers think about the different factors that should inform the purchase of an AC system. 

The report, divided into easy-to-read chapters, looks at five key areas - occupant comfort; productivity; aesthetics; sizing; and controls - drawing on the latest research, technology developments and case studies to build a case for ’informed specifying.’

Samsung’s commercial manager for air conditioning Andrew Faulkner hopes the report will overcome traditional attitudes to AC buying: “Too often, retailers think that air conditioning is simply doing a job and tolerate a simple, functioning box in the ceiling,” he says, ”Yet, just as retailers wouldn’t accept any old clothes rack or basic shop fixtures and fittings, they have every right to expect air conditioning equipment that gives them the ‘wow factor’.”

The company is particularly interested in the integration of AC with store design, following the success of its circular system, the 360 cassette, which offers specifiers a more ’aeshetic’ approach. Thus Cooling for Retailers includes a gallery of recent installations to help inspire the specifier.

The report was written by the late Andrew Brister, in one of the renowned building journalist’s last assignments.

Read the full report at: www.racplus.com/coolingforretailers

Cooling for Retailers is the second in a new series of digital reports from RAC. It follows The F-Gas Challenge, written in partnership with Chemours, a guide to refrigerant options. Read more at www.racplus.com/fgaschallenge



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