Display case deal will see companies targeting North American markets
LED specialist Nualight has announced a $100 million deal with Hussmann, the US-based manufacturer of refrigerated display cases and refrigeration systems.
The firm said the collaboration will support Nualight’s ongoing expansion plans and enhances the company’s reach into North, Central and South America. The combined strength of these two market leaders enables Hussmann and Nualight to target the rapidly growing market for refrigerated merchandisers and LED lighting in North America.
Liam Kelly, CEO of Nualight (pictured), said the deal had huge potential for both firms and would allow them to combine sales and marketing resources to develop new business opportunities and reduce costs. “Digital lighting is not a commodity and its introduction into refrigerated display environments is not simply a matter of bulb replacement. Each display case presents a unique set of characteristics. The collaboration of our two companies and the convergence of case innovation with digital lighting are now setting the standard for food merchandising excellence.”
The newly expanded EcoShine II family, which was developed by Hussmann and Nualight, offers versatility to deliver retailer specific lighting solutions, the firm said. Flexibility within the product portfolio and platform provide lighting alternatives that enhance every retailer’s food merchandising strategy. The bright, more vibrant and uniform lighting distribution provided by EcoShine II increases the visual appeal of food products. LED fixtures allow energy savings of more than 60 percent and reduce maintenance costs due to their longer life cycle, Nualight added.
Nualight also recently announced a partnership with Sainsbury’s for a significant LED lighting programme in refrigerated cases across all the retailer’s new and refurbished stores.