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Panasonic enlists Logicool for AC distribution

Panasonic has signed a distribution agreement for its air-conditioning ranges with Logicool Air Conditioning Distribution Ltd. 

The company claim the move is designed to further increase product awareness, sales opportunities and long-term company growth,

“The Panasonic brand has a strong appeal to Logicool and our ethos of high quality product linked to customer service. The equipment has an excellent reputation and the image of the brand itself needs no clarification.”

“With this addition we feel that we have broken the mould in this industry by supplying only top quality brands in our portfolio”, says Karl Richardson, Founder and Managing Director of Logicool.

“With such super-efficient products at our disposal and subsequently a wider audience reach, we are very much looking forward to developing a strong and successful partnership.”

Since the agreement, Panasonic has worked together with Logicool’s dedicated sales and technical teams to ensure that all employees are fully trained on its air conditioning products. The ranges, which include the Etherea with the new Econavi system, are specifically designed with energy efficiency at the forefront.

“Joining Logicool’s product base was the next logical step for our air conditioning range”, comments Marc Diaz, UK Country Manager at Panasonic.

“Developing our nationwide distribution network has been one of our key goals for 2012 and we are delighted that Logicool will be working with us to grow our air conditioning sales in the UK.”

“Their customer service is well regarded in the industry and judging by the level of sales enquiries, they and their customers are certainly going to be keeping us busy.”

Panasonic has an enhanced range of air conditioning and heating products in the UK market, all of which will be available exclusively through Panasonic’s approved distributors.

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