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Panasonic sets out growth plans for next fiscal year

Panasonic Home Appliances Air conditioning Europe (PHAAE) has announced plans to grow its cooling systems business in Europe in the next financial year.

As part of a wide-ranging strategy, the company is to expand its product range, together with increased invest in research and development while also expanding its distribution channel by recruiting new distributors.

The company has invested in an R&D facility in Langen, Germany, which will focus on developing products to meet the needs of European customers, as well as European legislation. Panasonic claims this will allow products to be quicker to market.

The firm has already launched the Mini ECOi series in its VRF range for Europe and plans to launch a new gas heat pump line-up, which is says will be more efficient and easier to install.

Panasonic is also focusing on expanding its distribution partners to cover all of Europe’s main markets for air-conditioning.

Furthermore, as part of this growth strategy, Panasonic is also investing in more training facilities, including new centres in Budapest, Stockholm and the UK.

This year also sees the opening of two training centres in France, in Valence and Paris.

The new centres aim to support existing and additional partnerships to bring products to consumers through respected and trusted providers. The new training centres are designed to provide installers with training courses and support materials to raise awareness and technical ability in the design, installation and commissioning of Panasonic systems.

Panasonic Homes Appliances Air-conditioning managing director Enrique Vilamitjana said: “We continue to be committed to offering our customers innovative products in the heating and cooling market that not only meet but exceed their requirements.

“Key to delivering these products to our customers is investment – investment in R&D to ensure innovative, cutting-edge products, and investment in our distribution channels and partners so that these products are accessible in Europe.”

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