Travelodge and Marston’s have unveiled a deal to share high-profile sites on main roads and have written to developers seeking 10 locations to build on in the next 18 months.
The budget hotels group and pub chain are hoping to capitalise on rising demand from business commuters, seeking to cut their travel costs, by commencing work on constructing two new sites in the near future.
One location has already been selected at Wincanton, Somerset, and Travelodge plans to open a 57-bed hotel adjacent to a Marston’s pub and restaurant next year.
Despite slowing its new build programme last year, Marston’s hopes to develop around 60 new managed pubs over the next 36 months. The company currently has more than 2,200 managed and tenanted pubs, which sell its own beer and a variety of other brands.
Travelodge operates 380 sites and is the UK’s second-biggest budget hotel operator.