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Powrmatic leaps into air conditioning market with Midea deal

Commerical installers to be targeted with range of equipment from Chinese giant

Heating and ventilation specialist Powrmatic Ltd is to expand into air conditioning in the UK with the launch of a range of High Wall Splits, Cassettes, Ceiling Floor, and Multi Splits from Midea Air Conditioning next month.

Powrmatic’s Air Conditioning sales team will be led by Paul Greenough who has many years of experience in this marketplace.  Paul has extensive experience of selling both domestic and commercial air conditioning equipment into the UK, Europe and Africa, and has worked closely with Midea since 1999.

Midea is now acknowledged as a global giant, with group income last year in excess of $20 billion.

Phil Brompton, Managing Director of Powrmatic Ltd said “We are delighted to be partnering Midea in this exciting project for both our companies.  The extensive range of Midea commercial air conditioning products will enhance our portfolio offering customers a high quality competitive alternative product.

We are confident that with this excellent product range and the experience Paul brings to us, Powrmatic will make a lasting impression on the UK air conditioning market place for years to come.”

The Midea range is due to be launched at next month’s ACR show.


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