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Sainsbury reorganises chilled sections

Grocer looks to provide shoppers with opportunity to choose an entire meal from one aisle

UK retailer Sainsbury’s has re-organised its chilled ready meals into eight distinct zones, according to a report in The Grocer magazine.

The move, which involves the introduction of an Italian, Oriental and family meals area, follows the introduction of an Indian zone in May. Sainsbury’s also plans to introduce chilled vegetables, ambient lines and drinks to the zones, enabling shoppers to pick up an entire meal in one aisle.