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Samsung eyes a huge £6.5 billion in air conditioning sales by 2020

Samsung Electronics has launched a range of new products from chillers to VRFs as it seeks a major assault on the global AC market

Samsung has signalled a major assualt on the global air conditioning market, with serious investment in products and sales support as it seeks to increas maket share.

BK Yoon, President and CEO of Consumer Electronics Business at Samsung Electronics said: “With these new offerings, our target is to reach annual sales of USD 10 billion by 2020 and lead the future of air solutions business,” said . “At Samsung we are passionate about continuously evolving our technology to offer the best products and best user experience possible to our customers.”

The manufacturer kicked off its Samsung AC Forum in Korea last week and said it will continue at 117 cities in 50 markets, inviting more than 9,000 global partners, launching both its new products and its vision.

The flagship technology is its new generation VRF, named the new Super DVM – (Digital Variable Multi).

The DVM S 30HP model incorporates a number of features to boost performance, including a new Super Inverter Scroll Compressor with flash injection technology and an optimised bypass valve location, which claims to increase heating capacity by 29 per cent.

The addition of a hybrid heat exchanger increases the heat exchange area while an optimised refrigerant control delivers greater efficiency (10 per cent) and a new oval-shaped diffuser application improves the airflow path and increases the airflow rate by 17 per cent. 

The Samsung DVM S 30HP also complies with strict regulation thanks to an innovative leak detection system. When a leak is detected, the system automatically begins an active pump down process to collect the refrigerant and close all valves to isolate it within the unit.

 The DVM S Eco 14HP is a new side discharge VRF air conditioner with sufficient power to mean that only one single outdoor unit is needed to manage the air conditioning for an apartment or office building, in place of multiple units

The unit features a robust inverter scroll compressor and corrugated fin design, which improves heating performance by 20 per cent and increases air flow by 10 per cent compared to standard side discharge VRF units.

The new unit also provides for an extended pipe length of up to 160 m and an installation height of up to 50 m. The width of the model is less than one metre (940 mm), maximising capacity with a better use of space, while the four-way piping enables convenient installation, Samsung notes.

At the same time Samsung has unveiled its new DVM Chiller, a system that combines an air-cooled chiller with VRF in a compact unit.

Samsung says it is responding to the growing demand for water-source HVAC following the tightening of F-Gas regulations with an air-cooled chiller that offers greater energy efficiency and ease of use in an innovative compact design. 

By reducing the system refrigerant levels significantly more than a conventional chiller, the DVM Chiller not only complies with current 2015 EU HFC quota levels but also adheres to the further upcoming reduction in levels (35 per cent in 2018), it adds.

In the DVM Chiller, Samsung has embedded its world-class BLDC Inverter Scroll Compressor with Flash Injection technology, ensuring over 75 per cent of heating capacity at -20 deg C ambient, along with greater energy efficiency. The manufacturer says use of the DVM Chiller enables users to reduce annual utility costs by 36 to 50 per cent compared to conventional chillers.

It says the  DVM Chiller also delivers a powerful heating performance, while providing cold water via ice storage. An in-built pressure and temperature sensor prevents device breakdown from freeze-bursts.

It has also launched a new casette unit which claims to increase cooling speed by 34 per cent. The 360 Cassette unit is claimed to transform air flow using a booster fan inside the cassette, guiding the air to generate layers of chilled air. Samsung claims the circular air wave consistently controls the temperature of the room by providing an even distribution of air in a full 360 degree rotation.

Bladeless flow control ensures fast comfortable cooling without the cold draft by ensuring 100 per cent of air volume compared to traditional four-way cassette units, which can lose up to 25 per cent of air volume, the manufacturer said.

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