Ventilation specialist Soler & Palau has changed its name to ‘S&P
The change of name has been applied to all of the Group’s companies and to the products sold in the 80 countries where S&P trades. It is accompanied by a new logo to be launched on 1st September 2012.
“As a leading global manufacturer of specialist fan and air moving products it’s important that our brand translates and is instantly recognisable across many countries, cultures and languages,” explained S&P’s UK Marketing Manager Alasdair Howie. “Changing to S&P helps to achieve this while also formalising a name that is already widely in use.
“On a lighter note, it should also prevent the occasional confusion with solar panels or pilau rice that we get at exhibitions – so less is more in many different ways,” he added.
At heart S&P is a family business, with a ‘family’ of over 3,000 employees, 20 production plants and a turnover in excess of €400m. S&P has wholly-owned subsidiaries in Portugal, France, England, Holland, Belgium, Germany, Italy, Latvia, Austria, Mexico, United States, Canada, Colombia and Australia, with exclusive distributors in most of the countries in the rest of the world.