Air conditioning firm says its research points to an untapped demand for cooling, particularly rented equipment, by UK homeowners
Research commissioned by North London cooling firm The Air Conditioning Company has revealed that 55 per cent of the1,000 people polled get less sleep than they want every night because they cannot stand the heat, while more than half said they felt more tired at work due to sleep deprivation;
With the UK economy estimated to lose £100 million in productivity over the course of a hot summer due to tiredness, Air Con Co managing director Jeff Salmon said: “We have this crazy situation in the UK where most of the population suffers from sleep deprivation every time we have a heatwave. Almost all of us have air conditioning in our cars now, yet very few people are prepared to buy or rent a bedroom air conditioning unit which would ensure they slept well throughout the summer. The economy would be so much more productive if we followed the Americans and made this simple change.”
The Mill Hill firm said it has experienced a 300 per cent rise in sales in the last two months as the temperatures have soared. Three-quarters of those polled (74 per cent) said they have no way of cooling their bedrooms - other than opening the window,
One result of the heatwave is a surge in the number of Britons renting air conditioning units, the firm added.
Multi-millionaire Mr Salmon runs a portfolio of business which include the Decoratum art gallery, but he is best known as one of the dealers on the Channel 4 auction show Four Rooms.