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Toshiba growth aided by product launches

Toshiba’s two consecutive years of growth to be followed by a series of major product launches and initiatives in 2012.

Toshiba has reported that sales of air conditioning equipment grew in both 2010 and 2011, assisted by the launch of the company’s new SMMSi 2-pipe VRF system - which boasts the industry’s highest SEER’s values.

This will be followed in the second quarter of this year with the introduction of the SHRMi 3-pipe VRF, adding further enhancements and a sophisticated new controls platform. Toshiba will also introduce new additions to ESTIA heat pump range.

David Dunn, Toshiba commercial director, said: “With energy costs rising and the pressing need to reduce carbon emissions, the focus has to be on delivering the best possible efficiency while maintaining high quality comfort conditions in buildings.”

“The next leap forward for our industry will come from harnessing truly intelligent controls and integrating them seamlessly with high performance air conditioning and heat pumps. This has been the focus of a lot of thought and development work at Toshiba, and we will be revealing the fruits of this shortly.”

Growth at Toshiba has been assisted by the appointment last year of wholesaler Climate Center to the company’s UK distribution network, adding 47 branches to the already strong presence of existing Toshiba distributors across the UK.

These include AMP Air Conditioning Ltd, Cool Designs Ltd, Cool Solutions Distribution Ltd, GT Phelan, and Hushon (UK) Ltd, with authorised resellers Aircon Group and Pacair completing the line-up.

The company has also rolled out green recycling scheme for end-of-life air conditioning equipment. This will be followed in the coming months by the launch of a new carbon offset scheme, allowing end users to effectively neutralise the carbon impact of installing air conditioning.

On the technical support front, the company has introduced a rapid-response text-back service to supplement its industry-leading 24/7 ‘phone hotline service. This allows an engineer to speak to a Toshiba technical specialist any time of the day or night, to gain valuable on-the-spot support and advice.

Toshiba’s enhanced ‘Additions Benefits Scheme’ now offers extra support for loyal customers, including an extended warranty of up to seven years for regular customers meeting the criteria.

Also on the launch-pad for 2012 is a new online system for ordering spare parts. This European-wide initiative will enable customers to quickly and conveniently identify replacement components for Toshiba equipment and purchase them directly online.

Training is another key element of Toshiba’s plans for 2012. The company will be expanding its nationwide network of training centres, enabling customers to receive hands-on training in installation, commissioning and servicing of equipment across the UK.

David Dunn said: “Toshiba is a strong and respected brand in the market with a well-deserved reputation for innovation, high performance and reliability. We have been busy behind the scenes building our capabilities and offering, and it is very pleasing to see this investment bearing fruit.

“With exciting new products and additional services lined up for release in 2012, Toshiba Air Conditioning is looking forward to a third year of sustained growth.”

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