TripAdvisor has announced plans to extend its GreenLeaders programme - which highlights hotels that are engaging in environmentally-friendly practices - into Europe.
GreenLeaders was developed in consultation with the UK Green Building Council, as well as the Carbon Trust, the United Nations Environment Programme and the International Tourism Partnership, who advised on what hotels could do to make their buildings and operations more environmentally friendly.
The programme, which up until now was offered only in the US, awards qualifying hotels and B&Bs with TripAdvisor GreenLeaders status, based on the green practices the property has in place – with properties tiered between Bronze, Silver, Gold or Platinum awards. Each award will be shown prominently on the property’s listing on TripAdvisor.
For the first time, hotels and B&Bs in 19 markets, including UK and Ireland, Germany, France, Italy and Spain, are able to apply for TripAdvisor GreenLeaders status.
Eligible accommodation businesses will be assessed against a holistic set of environmental criteria – including practices ranging from linen and towel re-use, recycling and composting through to solar panels, electric car charging stations and green roofing.
The more green practices a hotel or B&B has in place, the higher the TripAdvisor GreenLeaders level it can achieve.
Furthermore, those properties that meet the programme’s required green practices but do not achieve the minimum score necessary to earn a TripAdvisor GreenLeaders award will instead be eligible for GreenPartner status.
According to a recent TripBarometer traveller survey by TripAdvisor, 81 percent of travellers place importance on properties implementing eco-friendly practices, and 85 percent of UK hoteliers indicate that they currently have green practices in place.