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Waitrose study reveals changing food shopping habits

Waitrose boss Mark Price said changes in food shopping habits poses a dilemma for the big four as he unveils Waitrose’s Food & Drink Report 2014.

Accoridng to Retail Week, he said that time-poor shoppers are shopping little and often by increasingly using convenience shops or grabbing breakfast on the move, yet four in 10 Brits say weekends are now more of a food event as family and friends gather to experiment with cooking. 

“The real issue for Tesco, Morrisons and Sainsbury’s is not so much the discounters, it’s that people are shopping differently,” he said. “They want luxurious top-end food from around the world but then they are thrifty and are looking for good value in pre-prepared food.”

The report also found that Britons have developed more cosmopolitan tastebuds and are finding food inspiration through social media.

Price said UK shoppers are becoming more cosmopolitan, and has tipped Peruvian food to be big next year. Over the past year exotic fruit sales surged 81% online and sales of Italian aperitif Aperol rocketed 800%, according to Waitrose’s Food & Drink Report 2014.

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