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Headline

Cooling bodies agree co-operation over promotion of natural refrigerants

Comment

Interesting observation Jason. If the headline had been consistent surely the Cooling Bodies would have signed an agreement regarding natural coolants, but they didn't. Cooling is a term that to my mind at least seems to be being used by the media, PR companies, spin doctors, and marketing people. I have yet to meet a Cooling Engineer. If the term does divide the industry it is only between those that known what they are doing and those that are trying to sell something. When the industry is embracing the heating properties of refrigeration, getting to grips with its environmental impact, and discovering its place in the energy and renewables fields, to call it the Cooling industry that only does cooling seems as misguided and it is misplaced. There is a heating industry so to some it makes sense to call us the cooling industry, but I would argue that we are far much more than that. As for the cold economy and the like, well, that is just marketing spin. Refrigeration is not just mechanical cooling. There may be a place for the 'C; word but lets not use it to replace refrigeration.

Posted date

25 July, 2015

Posted time

11:28 pm

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